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Smart Choice Carpets

Top quality carpets at affordable prices. A curated collection of quality carpets from the leading suppliers.

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Carefully Curated Ranges

Our range of Smart Choice Carpets consist of the best of the best from the leading carpet suppliers.

Superb Range of Styles to Suit All Décors

These fantastic carpets showcase a broad ranges of designs from value through to ultimate luxury.

Options at all price points

Four fantastic collections for a wide range of applications and price points.

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Our Smart Choice collections feature over 30 ranges curated into 4 stunning collections for a wide range of applications and price points:

Designed for everyday family living, products in the new polypropylene collection are durable, easy-to-clean, stain resistant and value for money.

Family Friendly

A new Wool Twist collection of carpets that are naturally luxurious, they all boast superb appearance retention with the perfect blend of durability and grandeur.

Natural Comfort

Looking for something more than just Wool? These exciting new natural wool loop products have a contemporary, rustic look, combined with a rugged structure that bounces back into shape.

Contemporary Living

This new premium flooring collection offers the ultimate in comfort and luxury with superb durability and appearance retention. Simply the best.

Luxury Living

Look out for the new Smart Choice Ranges in our showroom

Visit our showroom and browse the new Smart Choice carpet ranges.

Browse at your leisure, and our knowledgable staff are on hand to assist you should you require more guidance when making your choice.

Visit our showroom

Smart Choice Units

Expert Fitting Service

Our highly skilled, sub-contract experienced fitters will install your new carpet.

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Carpet Fitting

Great Ranges, Great Prices

Make the Smart Choice for your home. Beautifully curated collection of carpets for all homes and all budgets.

Get a feel for the real thing in our showroom

Nothing beats getting your hands on the real thing. You’ll be impressed by the quality of Smart Choice Carpets and delighted at the price. Browse 100s of samples in our showroom, and get expert advice from our team to help you choose the right carpet for your home.

Our Showroom

  • Whilton Locks Carpet Co. Ltd.
  • Whilton Locks
  • Daventry
  • Northants
  • NN11 2NH

Opening Hours
Showroom and Remnant Section open to public: Monday to Saturday 9am – 6pm.

Closed Sundays and Bank Holidays

Click here for directions

We are a member of the Associated Carpet Group. A buying group with over 350 members throughout the UK, who are able to negotiate the best deals with the leading flooring manufacturers. This enables us to supply top quality carpets at the very best prices, often matching or beating online retailers and national chain-stores.

ACG Group
Free Quotations

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To request a free quotation, arrange a free home visit, or visit in store - please fill in the form below

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To help us handle your enquiry quickly, please select the flooring you are interested in before arranging a free site survey. The type of floor you select will determine what needs to be assessed when we visit you and allow us to send you a quote quickly and accurately.