Skip to content

Natural Flooring

Beautifully unique, stunning natural fibre carpets, flooring, rugs and runners to make a statement in any room in your home.

Arrange a free quotation

Make a Distinctive Design Statement within Your Home

Pioneering new natural flooring ranges from Crucial Trading & Alternative Flooring.

Crucial Trading 187 Sisal City Charcoal CY308

Natural Flooring Types

Wonderful textures and pattern weaves, which styles if most suited to your home.

Crucial Trading GPC20484497

Sisal

This stunning material is used to create graceful and exotic floor coverings.

Crucial Trading Seagrass GPC20162317

Seagrass

A very sturdy material, this hardy grass has to withstand what day-to-day life can throw at it.

Crucial Trading Jute GPC20207230

Jute

Dried Jute stems create of gorgeous, classic designs that date back to the Nineteenth Century.

Coir Herringbone Natural HBNL

Coir

Our Coir comes from coconuts grown and handpicked along the Keralan shoreline. After being suspended in water for 10 months they are beaten to separate the fibres.

Free Advice

Free Advice

Free impartial expert advice to find the best value natural flooring that fits your needs.

Free Measuring

Free Measuring

Don’t waste money by over-ordering natural flooring. Our free home measure service makes sure you only order what you need.

Free Quotations

Free Quotes

Free no obligation quotations provided for your new flooring with no hidden extras or additional fees.

Crucial Trading Panama Champagne

Stylish, Rustic & Eco Friendly Qualities,

Stylish and rustic feeling flooring adds real character to any room within your home, backed with an eco-friendly production.

Crucial Trading 187 Sisal City Charcoal CY308
Crucial Trading 235 Sisal Sahara Ebony SA103

Introducing Our Fitting Partner Service

At Whilton Locks Carpet Co. Ltd., we’re pleased to act as your agent for all your carpet fitting needs. This means we’ll connect you with a skilled, independent fitting specialist and help arrange the installation of your new carpet. You’ll enter into a separate agreement directly with the fitting partner for this service.

What’s Included?

Our fitting partner service is designed to make your carpet installation as smooth and efficient as possible. It includes:

  • Introduction to an Independent Fitting Specialist: We’ll introduce you to a qualified professional who will handle your installation.
  • Arranging Your Installation: We’ll help coordinate the fitting appointment at your convenience.
  • Monitoring Fitting Standards: We’ll keep an eye on the quality of the work to ensure it meets our high standards.
  • Pre-Cut Service: To speed up the installation process at your home, we can arrange for your carpet to be pre-cut.
  • Complaint Management: In the rare event of a complaint regarding your fitting, Whilton Locks Carpet Co. Ltd. will manage the resolution process between you and the fitting partner.

Learn more

Crucial Trading Sisal Oriental Copper COPPER E102

Why choose Natural Floor?

Natural Flooring provides an attractive, eco-friendly alternative to modern synthetic carpets.

Comfort & Durability
Natural fibers such as sisal are sturdy and resilient, yet feel soft underfoot. They can withstand the busy footfall of a hallway or staircase. Tighter woven constructions provide the higher resilience.

Instant Character
A natural carpet will instantly add texture, layering and personality to any room. The fine geometric patterns born out of the weaving process and a level of luxury hard to find in standard carpets.

Authentic Appearance
Natural carpets simply feel more authentic in appearance and give a realistic representation of the original material used to make them.

Crucial Trading Sisal Aztec Alabaster SZ752

Be Inspired by Our Range of Natural Flooring

Ethical, stylish floor coverings for the modern home.

Get a feel for the real thing in our showroom

Nothing beats getting your hands on the real thing. You’ll be amazed how close to the real thing LVT floor feels. Browse 100s of LVT samples in our showroom, and get expert advice from our team to help you choose the right floor for your home.

Come visit us in our showroom

We are a member of the Associated Carpet Group. A buying group with over 350 members throughout the UK, who are able to negotiate the best deals with the leading flooring manufacturers. This enables us to supply top quality carpets at the very best prices, often matching or beating online retailers and national chain-stores.

ACG Group
Free Quotations

Make an Enquiry

To request a free quotation, arrange a free home visit, or visit in store - please fill in the form below

Interested In
I would like to

To help us handle your enquiry quickly, please select the flooring you are interested in before arranging a free site survey. The type of floor you select will determine what needs to be assessed when we visit you and allow us to send you a quote quickly and accurately.

Accredited & Fully Trained

A flooring service you can trust.